TL;DR

• Siemens has just ​publicly announced​ that they're investing €1 Billion to establish a global R&D hub for the industrial metaverse in Germany.

• By having a simulation of a physical space, it means companies can take a step back and see how every movement impacts every other movement in the space.

• ​Companies can then use AI technology to optimize the movement of objects within the space and see the results of their optimized arrangement, in the metaverse, right away.

• Maybe there's a 'side door' entrance into metaverse adoption, and the products that popularize it first are ones built for huge companies like Siemens.

Full Story

Ever heard of the 'industrial metaverse'?

Nah, neither had we.

Turns out, it's a much bigger deal than we realized.

For example, Siemens has just ​publicly announced​ that they're investing €1 Billion to establish a global R&D hub for the industrial metaverse in Germany.

Sheesh! €1 Billion!? What is the heck is it?

We've harped on plenty of times about how that thing people call the 'metaverse,' is really just like a 3D version of the internet.

The idea behind the 'industrial metaverse,' is: it's like a 3D version of a real-world industrial space, including all the operations that happen in that space, and even all of the objects (the people, products, machines etc.).

By having a simulation of a physical space, it means companies can take a step back and see how every movement impacts every other movement in the space.

Companies can then use AI technology to optimize the movement of objects within the space and see the results of their optimized arrangement, in the metaverse, right away.

Futuristic, exciting, and extremely valuable to huge companies like Siemens.

(We assume it's extremely valuable at least...heck, it has to be, to be pledging €1 Billion just on R&D. The only company that's gone further than that is Meta, who pledged $10B USD...and changed the company name).

We always thought that consumers would be the ones who popularized the metaverse through ​Axie Infinity​, ​Decentraland​, or any of the other consumer-first metaverse products.

But maybe we were wrong. Maybe there's a 'side door' entrance into metaverse adoption, and the products that popularize it first are ones built for huge companies like Siemens.

(Much like how the internet was ​originally built​ for the Government, and only later became popular amongst consumers).

This is a big move - and we love to see it!