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​'An elaborate alleged conspiracy, engineered by Hollywood’s elite.'

Phwoar! How's that for a headline?

It's all a bit tin-foil-hat-ish (at least, the quoted language is), but it's some of the biggest news to break over the weekend.

Basically, that headline is what the law firm Scott + Scott are accusing MoonPay investor/talent manager Guy Oseary and Yuga Labs (creators of Bored Ape Yacht Club) of doing.

Their claim is this:

Yuga Labs & Oseary, who represents Yuga + a bunch of celebrities, used MoonPay to secretly pay an extensive network of talent (including Madonna, Justin Bieber & Steph Curry) to publicly endorse BAYC & enrich themselves.

MoonPay was known to facilitate NFT purchases for celebrities - which is all above board...

But if Scott + Scott can prove that these celebrities were paid to promote Yuga's projects, their lack of disclosure becomes a problem.

Not disclosing you've been paid to promote an investment vehicle is exactly what Kim K got stung for a few months back.

Having watched a few episodes of 'Ally McBeal,' back in the late 90's, our tv-educated guess at what's at play here, is one of two things:

  • Scott + Scott have found proof of these alleged payments, and are capitalizing on it.

  • Scott (x2) don't have much proof, but are hoping Oseary & Yuga will opt to skip the pain of a court battle, and settle out of court for a tidy sum.

From the outside looking in - who knows! On one hand, tis' the season to be let down by big names in the crypto space.

On the other...it's not like Scott + Scott haven't made some bold (and potentially self serving) accusations in the past.