TL;DR

• Doodles is migrating its “Stoodio” avatar customization platform from the Flow blockchain, to Base, which turns out to be a perfect example of network effects.

Full Story

It was just announced that Doodles is migrating its “Stoodio” avatar customization platform from the Flow blockchain, to Base.

(But for now they plan to keep their famous Doodles profile pic NFT series on Ethereum).

Here’s why:

First off, Base has cheaper and faster transaction speeds - but that’s an obvious one…

Where things get more interesting is the idea that they’re moving over to Base because so many of their existing users, and users they want to target, are already on Base.

This is a great example of network effects in action. More people have wallets that support Base > more companies build on Base > and the flywheel continues.

Also, according to Doodles CEO, Julian Holguin, this had less to do with issues about the Flow blockchain and more about Doodles’ vision for the future.

(Cryptic - but intriguing…).

The transition is set to happen in mid-July and we look forward to seeing what other developments Doodles have in store.

As more and more NFT projects and NFT-related companies moves towards Solana and Base, where does that leave other blockchains like Ethereum and Flow?

Too early to tell, but it feels like this might be a ‘winner takes most’ game (just like web2’s social media landscape).