TL;DR

• Pepsi currently holds the prize for ​the cringiest Web3 tweet ever​, while Coke is working to rekindle its cool kid status by dropping ​a new NFT collection called 'Masterpiece.'​

• Too many brands join the Web3 conversation and just end up looking like parents crashing the party (Pepsi, we see you).

• Coke’s foray into NFTs isn't an absolute dumpster fire of a release, and as far as corporate entrances into the Web3 space goes - that counts as a win!

Full Story

Remember the Pepsi Generation?

Back when Pepsi was so very cool, and Coke was seen as frumpy and stale?

(Ahhhh, those were the days).

But guess what? In ​Web3​, the roles have been reversed!

(Or at least, Coke isn't dropping the ball as hard as Pepsi is).

Pepsi currently holds the prize for ​the cringiest Web3 tweet ever​, while Coke is working to rekindle its cool kid status by dropping ​a new NFT collection called 'Masterpiece.'​

Basically, Coke has taken a bunch of timeless artworks (think: 'The Scream' and '​Girl with a Pearl Earring​') and overlayed them within the signature Coca-Cola bottle.

Is this really that big a deal?

In the context of legacy giants entering the ​NFT​ space - yeah, it kinda is!

Too many brands join the Web3 conversation and just end up looking like parents crashing the party (Pepsi, we see you).

But so far, Coca-Cola's approach has felt relatively inoffensive.

Is it inspiring work? No.

Do we want one? Also no.

BUT!

It isn't an absolute dumpster fire of a release, and as far as corporate entrances into the Web3 space goes - that counts as a win!