Ready for a story featuring some ninja-style trickery, an MMA fighter, and a honeypot of an NFT project?

Good. Cause that's exactly what you're gonna get.

Dillon Danis is an MMA fighter who has a history of promoting scammy crypto projects - and he's been on Coffeezilla's radar for a minute.

If you don't know who Coffeezilla is:

Picture a film-noir-style detective, add a splash of cyberpunk, give him a YouTube channel focused on weeding out internet/crypto scams, and you have Coffeezilla.

Instead of his classic, by-the-book YouTube exposé, Coffeezilla has upped the anti with Dillon...

Coffee anonymously approached Dillon, asking him to promote an NFT project for $1,000.

Only problem was, the NFT project was a complete fake (and quite obviously so, to anyone that cared to look).

But Dillon didn't look!

Instead, he copy/pasted the provided ad copy, along with a link to the project on his Twitter.

He didn't disclose it was an ad, and didn't realize the copy secretly spelled out S.C.A.M:

But we're not done yet...

Here's where it really heats up!

Anyone that tried to get themselves one of these fake NFTs, would instantly be met with a collage of the scammy projects Dillon had previously promoted (and since deleted):

Oooft! That's a big old L if we've ever seen one.

So what's the takeaway?

Simple: