Coinbase Is Winning...in the Most Boring Way Possible
TL;DR
These are the areas Coinbase is focusing on in order to win out in the current bear market - and while it's all very boring - it's a genius move!
Regulation: Coinbase is standing and fighting.
Institutions: Coinbase just became the first crypto-focused platform in the U.S. to offer regulated and leveraged crypto futures alongside traditional spot trading.
Infrastructure: Coinbase can expect tens (eventually hundreds) of millions in revenue per year to come from Base.
Focusing on regulation, institutions and infrastructure makes for a boring news headline...But man is it a profitable strategy.
Full Story
Regulation, institutions and infrastructure.
Three of the driest words in the English language.
These are the areas Coinbase is focusing on in order to win out in the current bear market - and while it's all very boring - it's a genius move!
Here's why...
Regulation
The SEC is slapping as many US-based exchanges with as many lawsuits as it can.
The typical response from exchanges is to settle outside of court for a lump sum, and remove any cryptocurrencies from their platforms the moment they're mentioned by the SEC in any lawsuit whatsoever.
E.g. Solana, Polygon and Cardano were all removed from Robinhood, eToro, and Bakkt the moment they were mentioned in SEC suits.
Coinbase hasn't done this. Instead, the company is standing and fighting.
As a result, it has won the affection of the broader crypto space, while at the same time becoming one of the few beginner friendly platforms to still offer these popular tokens.
(Win, win).
Institutions
Coinbase just became the first crypto-focused platform in the U.S. to offer regulated and leveraged crypto futures alongside traditional spot trading.
What does that mean?
It means deep-pocketed institutional investors can now use Coinbase to bet on the future price(s) of cryptocurrencies - without having to worry about regulatory issues.
And with this new offering, comes more revenue from fees.
Infrastructure
Speaking of fees...remember how Coinbase's Ethereum Layer 2 'Base' protocol launched recently?
Since it went live at the start of August, the company has earned $1.6M in fees from folks trading tokens on Base - meaning Coinbase can expect tens (eventually hundreds) of millions in revenue per year to come from it.
So yeah - focusing on regulation, institutions and infrastructure makes for a boring news headline...
But man is it a profitable strategy.