TL;DR

• DM Reebok on IG with a photo → they’ll use AI to analyze the photo and create custom digital sneakers for you → which you can then wear in Fortnite/Roblox.

Full Story

We have another one for the “Web2 companies that are re-entering Web3 after the dumpster fire that was 2022 scared them off” list.

(It’s a working title, don’t @ us).

So far we have partnerships and projects like:

• Stripe is re-enabling crypto payments

• Adidas x Stepn’ creating membership NFTs

• TikTok launching a blockchain powered cloud service

And today, we have Reebok entering digital wearable space.

Please, please — hold your boo’s!

We know that the pitch of “digital wearables that you might one day be able to wear in the metaverse, but just not today” is a total snooze fest.

Which is why Reebok’s take on digital wearables caught our eye…

Cause you can create/use them now!

Here’s how they’ve set things up:

You DM the Reebok Impact page on Instagram with a photo of yourself → their system uses AI to analyze the photo → in return, you receive “a custom sneaker in the colors and style of the image.”

“Cool, but how do I actually ‘use’ the sneakers?”

This is the smart part: users can create up to four pairs for free and send the files directly to games like Fortnite and Roblox.

Now, if you still think digital wearables are silly — we’re right there with you.

But if we were to be playing Fortnite, we’d be the minority.

Fortnite players spent a collective $5.6B on in-game digital wearables last year.

So yeah, these wearables ain’t for us — but they’re for someone.

And that’s a step-change compared to most digital wearable collections.