Go to the grocery store → get some Dogecoin.
You know when you wake up, check your phone, and find that Apple’s done a software update?
The design is a little cleaner and there’s some neat new functionality.
(“We can turn ourselves into the cow emoji and sing happy birthday now? Sure, why not!”)
A similar thing is happening at 10,000 Coinstar ATM locations.
In a new partnership that was just announced, Coinstar (the ATM company) and Coinme (the crypto onramp company) have teamed up to allow users of Coinstar ATMs to purchase 6 new cryptocurrencies.
(Previously, you could only buy Bitcoin from Coinstar ATMs).
Now you can buy: Ethereum, Litecoin, Dogecoin, Chainlink, Stellar and Polygon as well.
Purchasers will be able to store their coins in a Coinme wallet, or send it to their own wallet.
Here’s why this is important:
The less friction there is in the onramp to crypto, the more new people that are expected to enter the space.
Buying crypto directly from an ATM, using your simple old fiat debit card? That seems pretty frictionless.
From a branding perspective - and we know this is a pretty long-term advantage - but the more people to see and hear the words ‘Ethereum,’ ‘Litecoin,’ etc. the more comfortable they become with them.
Those words simply become part of their everyday life - and a bit of extra brand awareness never hurt anyone.
While we don’t expect everyone to run out and find their nearest Coinstar ATM, the increased accessibility to the (now) 7 coins, may increase the trading volume of these coins.
(And it might even set a precedent for other ATMs to start offering crypto).
More accessibility = more adoption = (potentially) higher prices.
Two thumbs up, we love to see it.