TL;DR

• Here’s how crypto could be used to redirect some of that value back towards the core user base of say, Fortnite (the video game your little cousin is obsessed with).

• Let’s say these users congregate in a common online forum, sharing tips, tricks, and insights about the game between each other. Let’s say that place is Reddit.

• Imagine if they collectively decided to launch their own crypto token (calling it $BRICK) - and used it as a way to reward to those who engage the most within the community.

• What might happen if a major crypto exchange like, idk, Kraken (?) were to list $BRICK on its platform? Value (money) would likely flow from into the token.

• Value which would largely go to early holders of the $BRICK token. I.e. the diehard Fortnite players/community members

• …well. This ain’t a hypothetical. All of that actually happened.

Full Story

To a hammer, everything looks like a nail.

And to crypto nerds, tokenization is the solution to every problem.

But that’s stupid. A crypto token for everything??

(Why does my dry cleaner need its own custom crypto token, when I can just pay in cash?)

Point is: for the most part, it’s over kill.

…but in some cases, tokenization is the perfect tool for redirecting value to core communities.

Here’s an example of what we mean:

In Fortnite (the video game your little cousin is obsessed with), most users don’t make money from playing the game.

Some do, via Twitch streaming - but the vast majority are just there to play.

Yet they (the broader user base) are the most important part of the business. Without them, the game would be a ghost town.

Here’s how crypto could be used to redirect some of that value back towards the core user base...

Let’s say these users congregate in a common online forum, sharing tips, tricks, and insights about the game between each other.

Let’s say that place is Reddit.

Imagine if they collectively decided to launch their own crypto token (calling it, say ‘$BRICK’) - and used it as a way to reward to those who engage the most within the community.

What might happen if a major crypto exchange like, idk, Kraken (?) were to list $BRICK on its platform?

A whoooole bunch of value (money) would then be able flow from the public market, into the token.

Value which would largely go to early holders of the $BRICK token.

I.e. the diehard Fortnite players/community members (folks that would never have seen a penny from the game otherwise).

Well. This ain’t a hypothetical. All of that actually happened.

...can you guess when Kraken listed it?

Wild!