TL;DR

• Today we got wind of a new partnership between Robinhood (‘The Home of the Retail Investor’), and MetaMask (‘The Most Popular Self Custody Wallet in Web3’).

• MetaMask users will soon be able to purchase Ethereum based tokens from Robinhood — all from within the MetaMask app. On the flip side, Robinhood users can now transfer their crypto assets to MetaMask.

• Here’s the math on why this will lead to a better Web3 experience: More integrations = more options = more competition = better products for end users.

Full Story

We’re calling it! 2024 is “the year of the legacy integration” for crypto.

Wait, no. That doesn’t have quite the right ring to it, try:

“The year of the old dogs adopting new technology.” (Better, but not perfect).

So far we’ve had:

• The launch of the first US spot Bitcoin ETF, creating an easy and familiar way for old school asset managers to buy BTC…

• The announcement of the GoDaddy x Ethereum Name Service partnership, allowing folks to receive crypto to a .com web address.

And today we got wind of a new partnership between Robinhood (‘The Home of the Retail Investor’), and MetaMask (‘The Most Popular Self Custody Wallet in Web3’).

MetaMask users will soon be able to purchase Ethereum based tokens from Robinhood — all from within the MetaMask app. On the flip side, Robinhood users can now transfer their crypto assets to MetaMask.

The benefits here are two fold:

1. Not having to first buy crypto on an exchange, then send it to your MetaMask wallet for safe storage? This will make the Web3 experience that much smoother.

2. If you’re a Robinhood customer, having an ‘off ramp’ is important!
   
   E.g. when Robinhood banned Polygon (MATIC) from its platform last year, users needed to send their MATIC to a new wallet/exchange, or have it forcibly sold (yikes!)

Here’s the math on why this will lead to a better Web3 experience:

More integrations = more options = more competition = better products for end users.

We love to see it!