TL;DR

• Airdrops are when companies send you stuff for free, just for having an account, owning an NFT, or interacting with their game/app/product in some way. 

• With airdrops, tokens (or NFTs) are sent to wallets, immediately communicating to those wallet holders that the tokens exist, where they can be bought or traded, and how much they’re currently worth. 

Full Story

Have y'all been airdropped anything yet? 

Not like iPhone to iPhone, but an airdrop to your crypto wallet? 

We’re asking because last Friday there was a crypto token (known as $WEN) that was airdropped to more than a MILLION Solana wallets, which sparked a rally in the token price.

If you haven’t received an airdrop before, it’s much like receiving an unsolicited airdrop on your iPhone:

Crypto tokens and/or NFTs are sent to your crypto wallet (seemingly at random, and free of charge).

And it’s opening up some new opportunities…

In marketing, there are “The Four A’s”…two of which you can control: awareness and accessibility.

Traditionally they both require long and tedious processes for them to eventually pay off. 

Airdropping tokens and NFTs into wallets immediately communicates to those wallet holders that these assets:

1. Exist (awareness)

2. Can be traded/used (accessibility)

Making airdrops (like the $WEN token from last Friday) a quick, easy and cheap way to get in front of potential users and buyers. 

Bravo!