TL;DR

• Ralph Lauren just announced the opening of a new concept store in Miami, that will accept cryptocurrency payments - including Bitcoin, Ethereum and Polygon.

• Ralph Lauren also announced a partnership with the Web3 community 'Poolsuite,' where members will receive an NFT that grants them access to an exclusive in-person event.

• Sure, it's not exactly revolutionary - but the path to Web3 mass adoption isn't a 'one-big-groundbreaking-creation' kind of game.

• It's more a 'straw-that-broke-the-camel's-back' kind of play - and this is one of those straws. We love to see it!

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In today's:

"Hey, that's cool to see! Especially given the fact we're in a bear market and the US Gov't is breathing down the crypto industry's neck" news...

Ralph Lauren is going full crypto!

...ok, not 'full' crypto. But partly crypto.

The company just announced the opening of a new luxury-focused concept store in Miami’s Design District.

In a welcomed attempt to target the city's Web3 community, the new store will accept cryptocurrency payments - including Bitcoin, Ethereum and Polygon.

Plus - Ralph Lauren also announced a partnership with the Web3 community 'Poolsuite,' where members will receive an NFT that grants them access to an exclusive in-person event.

Alright, so this new Ralph Lauren store is pretty much the same as every other one...but it accepts crypto and hosts events for NFT holders?

Yeah. That's our understanding of it.

Sure, it's not exactly revolutionary - but the path to Web3 mass adoption isn't a 'one-big-groundbreaking-creation' kind of game.

It's more a 'straw-that-broke-the-camel's-back' kind of play - and this is one of those straws.

We love to see it!