TL;DR

• A bathhouse in New York City just revealed that a Bitcoin mining rig was being used to heat its pools.

• At first glance, this reads as a total gimmick...but it's actually kind of genius. (Weird, for sure. But genius).

• Because the folks behind this have taken a cost center in their business and figured out how to turn it into a profit center.

Full Story

In the 1920's, Henry Ford had a problem (and it had nothing to do with cars).

Ol' HF had a sawmill that generated a whole bunch of scrap wood, which was costing him a pretty penny to dispose of.

His solution? Burn it all down to charcoal, package it, and sell it. The brand, Kingsford Charcoal, still exists today.

(If you're in the US, there's a good chance you used the stuff at your last cookout).

This story is like the ​blockchain​ version of that...

A bathhouse in New York City just revealed that a Bitcoin mining rig was being used to heat its pools.

At first glance, this reads as a total gimmick...but it's actually kind of genius.

(Weird, for sure. But genius).

Because the folks behind this have taken a cost center in their business and figured out how to turn it into a profit center.

And sure, they might not be great at thinking outside the box when it comes to names (their bathhouse is called 'Bathhouse'), but they've applied some big-brained creative thinking as far as profit and loss is concerned.

We give this two chef's kiss', three molto bene's, and a thumbs up.