TL;DR

• The first big Legacy Corp. x Web3 Company partnership of the cycle was just announced between Adidas and Stepn’ (the app that pays you to exercise).

Full Story

When checking your overall health, a physician might monitor your:

• Heart Rate

• Blood Pressure

• Ability to dodge throwing darts

(Haven’t heard of that last one? Damn, ok — we might need to find ourselves a new physician).

When checking the crypto market for health, we look for:

• An increase in total market value

• Positive outside investment inflows from venture capital

• Big name partnerships being inked between Web2 & Web3 companies

So far this cycle, we’ve seen the total market value rise significantly, and VC money come pouring back into the space.

But we haven’t seen a rise in Web2 partnerships.

…until today.

The first big Legacy Corp. x Web3 Company partnership of the cycle was just announced between Adidas and Stepn’ (the app that pays you to exercise).

The two are about to launch a series of 1000 NFTs “over a one-year partnership that will see further NFT drops and physical, wearable items on the roadmap," according to Stepn’.

Reading between the lines, we take that statement to mean:

NFT holders will either be gifted, or allowed to purchase limited run Adidas gear at some point in the next year.

Don’t care about exercise or exercise gear?

Neither!

Either way, this partnership is worth celebrating (as a sign of good health for the crypto space).