‘The gateway to Web3’ is coming…
In life, you'll often come across two different types of people:
The planners, and the doers.
The planners invest their time into mapping out an idea's trajectory in high definition, but may never take action.
Whereas the doers have a tendency to skip all that, and jump on whatever idea is holding their attention in that moment (whether it's a worthy pursuit, or not).
...but every now & then, you'll come across a rare breed of folk that both plan and execute in equal measure.
Changpeng Zhao (or 'CZ'), is one of those rare breeds - he's taken his idea to create a comprehensive cryptocurrency exchange, and turned it into the worlds leading crypto platform.
His company, Binance, is currently the largest crypto exchange in the world and supports over 43 fiat currencies.
So when he recently came out and said he wants Binance to be:
"...the gateway to Web3.
The set of tools that billions of people use to make their first steps into this new world.
Tools that are simple, accessible, compliant, and trustworthy.”
We can all allow ourselves to get a little giddy about it, because we know he's legit.
Sure, making a product easy to use feels like a no brainer (and it is) - but it's often missed in Web3.
The baseline for 'basic understanding' often lands differently in the minds of the developers building Web3 products.
What's a 'gas fee'? What's a 'stop limit'? What's a 'wallet address'?
If it's assumed these things are known, the end product won't be broadly accessible.
The tricky part is, fixing usability issues requires some counterintuitive thinking:
It shouldn't feel new and revolutionary (like the rest of Web3) - instead it should be a forgettable process, one that is almost indistinguishable to that of Web2.
For example...
Signing up:
Email → password → personal details → boom you're in.
Purchasing crypto:
Home page → coin listing → buy button → confirm → done.
Is it sexy? No.
Does it work? Yes.
Case in point: Binance's initial usability is no doubt a large contributing factor in its success.
Their sign up process is a smooth 2-5 min experience (we just tested it) - plus they have a 'pro' and 'lite' toggle switch that will turn the buying process from this, to this...
Considering all that, we're pretty dang excited to see where they decide to tweak the Web3 user experience, next.