TL;DR

• MicroStrategy (MSTR) just announced that they’re splitting their shares in a 10-for-1 stock split, which could suggest that this model will be adopted by more companies in the future.

Full Story

The biggest bulls in crypto - MicroStrategy (MSTR) - just announced that they’re splitting their shares in a 10-for-1 stock split.

ICYMI, MSTR had a spare $500M (or so) in cash back in 2020 and the CEO at the time (Michael Saylor) decided to invest it all into BTC.

Then he invested more money into BTC.

And more.

Until today, where MSTR’s balance sheet boasts over 226,331 Bitcoin, worth over $13B USD at the current value.

Now they’ve chosen to do a 10-for-1 stock split which means…

Put simply, shareholders will get an additional nine shares for every one share they hold (each worth 1/10th the value), which will be distributed after trading closes on Aug. 7.

According to the MSTR press release, the object is: “to make MicroStrategy’s stock more accessible to investors and employees.”

The interesting part is what this could mean for crypto:

While MSTR’s stock split doesn’t impact BTC directly, it does indicate that that this model can work.

So far, we’ve seen Metaplanet take the same approach in Japan, but that’s about it.

Whether having your entire treasury in BTC is a good or bad idea is a matter of opinion.

But we’re glad companies like this exist.