TL;DR

• BlackRock just filed to launch a private fund that will have its own token, require a minimum buy-in of $100k+, and invest in Ethereum based projects.

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BlackRock just filed documents with the SEC to launch a ‘digital liquidity fund.’ 

Which is a freaking mouth full.

Basically it’s a private fund that will require a minimum buy-in of $100k+ and is set to invest in Ethereum based projects.

The REALLY cool part is that the fund runs on Ethereum, and even has its own Ethereum based token (called BUIDL) to denote its shares!

And that ☝️ right there ☝️ is the kind of fund that’s going to get your fuddy-duddy uncle into crypto…

How? Through baby steps.

Think of this BlackRock filing like training for a marathon (stay with us here): 

Everyone would love to be able to lace up and immediately be capable of running a marathon. Unfortunately, it doesn’t work like that. 

We all have to take baby steps: start running 1 mile every day → increase gradually → eventually hit 26.2 miles. 

“Uhhhhh, okay so how is this related??”

Web3 has more exciting use cases than just investments, and that fully immersive Web3 experience is the marathon finish line (think: Web3 integrated gaming, metaverse experiences, social, etc.).

You, my friend, are already a ‘Web3 marathoner.’

But the rest of the world needs those 1-mile-at-a-time steps to introduce them to new ideas, without making them feel like they are training for a marathon. 

Which is where BlackRock comes in:

BlackRock filing for a ‘digital liquidity fund’ is a new method for pulling fuddy-duddy traditional finance people into the world of blockchain.

The first mile was run when the Bitcoin ETFs launched.

Now we’re pushing for a 5k.