Long time readers of the newsletter will have heard us harp on about this before:

In order for Web3 technology to be adopted, it needs to become invisible to the end user.

KlimaDAO have just taken a big step in the right direction.

Here's their idea/how they came up with it:

Lots of individuals and companies don’t intentionally hurt the environment.

Nike doesn't make sneakers with the aim of worsening climate change, but their factories do still pollute the world.

Enter, KlimaDAO. It’s a token that individuals and companies can invest in which automatically offsets their carbon footprint.

(Neat, right?)

Here's the sticking point:

Unfortunately, as with many applications of blockchain, there was a lot of friction in getting set up to acquire KLIMA tokens.

To smooth out the process, KlimaDAO have just partnered with C3 and Offsetra to allow anyone the ability to offset their carbon footprint using plain old fiat currency.

Old way: Users have to set up a wallet; transfer money into an exchange; buy KLIMA tokens.

New way: Users pay with the KlimaDAO credit card, and bang, the transaction is carbon neutral.

While there is still a very long way to go in the mass adoption of Web3 (not to mention the huge task of fighting climate change), this is great to see!