If an audience isn't receptive to an idea, it's probably going to struggle to find support from the broader market...

(It's the same reason Seb's dance career never took off).

But, as the saying goes: it's the exception that proves the rule.

In Web3, the exception is gaming. The broader gaming community have outright rejected the integration/adoption of blockchain technology, but investors continue to pour money into the space.

Like, a lot of money...of the $7.1B that was doled out to Web3 companies in 2022, the gaming category sucked up 62% of it!

So what will the industry need to do, to try and win the hearts of gamers?

Here's our guess:

• Change the core pitch from 'play this game, you can earn money!' to:
  
  'Play this game, it's super fun! Oh, and if you want, you can trade the in-game items you collect on the secondary market.'
  ​

• Make Web3 a function of the gameplay experience (e.g. a way to store in-game digital collectibles), and not its purpose (i.e. play-to-earn).
  ​

• Stop calling it Web3 gaming (Web3 is the 'New Coke' of the gaming industry, time for a rebrand).

Now, let's play the waiting game, and see how these predictions age...