TL;DR

• In order to reach mass adoption, ​Web3​ needs to become invisible.

• Web3 infrastructure company, ​Crossmint​, has just rolled out a new ​NFT​ wallet-as-a-service (WaaS) product.

• Crossmint's service has been used by companies like Red Bull, airBaltic, ASUS and alcohol giant Diageo, for the past few months and is now being rolled out to the public.

Full Story

It's been a minute since we dug up this one, but we used to harp on about it all the time:

In order to reach mass adoption, ​Web3​ needs to become invisible.

The idea being that people don't need to know how ​blockchain​ technology works, they just need to understand its benefits.

Today, we have good news: that 'invisibleness' (fake word, sticking by it), is well and truly on its way.

Web3 infrastructure company, ​Crossmint​, has just rolled out a new ​NFT​ wallet-as-a-service (WaaS) product.

The product allows companies to create ​smart contracts​ and send NFTs via email, as well as letting them generate ​wallets​ automatically to store NFTs.

Crossmint provides companies with an API (code that they can plugin to their existing platform), which all of a sudden lets their existing users connect their wallets, or create new wallets without the confusing 'remember this random collection of 12 words' seed phrase part.

Users can buy and sell NFTs using ​fiat currency​ (e.g. USD) making the process for companies to offer NFTs simpler than ever.

Sounds cool, but has it been tested?

Good news again! Crossmint's service has been used by companies like Red Bull, airBaltic, ASUS and alcohol giant Diageo, for the past few months and is now being rolled out to the public.

The CEO of Crossmint put it perfectly when he said:

"This product offers all of the power of Web3 but removes all the complexity by abstracting the blockchain completely from users."

We love to see it!