Crocs X Doodles. We Don’t Get It - But We Don’t Need To.

TL;DR

• Doodles (the NFT project) has recently partnered with Crocs - the bare bones of the collab is this: If folks buy the physical Croc x Doodles clogs, they're able to redeem an exclusive NFT.

• If you can launch a successful brand (in its own right) using NFTs - it's going to be a whole lot easier to broker partnerships with big name legacy brands.

• Legacy brands will happily capitalize on the proven (paying) audience you've built, and partner with you to bring your brand imagery into the physical world.

Full Story

• Crocs (the sandals)

• Profile Picture ​NFTs​

• French Bulldogs

We don't get the obsession around any of them. It's not that we outwardly dislike them - or that we don't see the appeal.

It's the fanfare around each of them that throws us.

But we're going to have to put our feelings aside for a second, because the first two entries on that list have recently crossed paths - and it's worth talking about.

Doodles (the NFT project) has recently partnered with Crocs - the bare bones of the collab is this:

If folks buy the physical Croc x Doodles clogs, they're able to redeem an exclusive NFT.

Here's the message we're getting when we read between the lines here:

If you can launch a successful brand (in its own right) using NFTs - it's going to be a whole lot easier to broker partnerships with big name legacy brands.

Because if you've launched a successful NFT brand, it means that:

A whole bunch of people are willing to spend thousands of dollars to get their hands on a digital item showing your brand imagery.

Legacy brands will happily capitalize on the proven (paying) audience you've built, and partner with you to bring your brand imagery into the physical world.