Crypto Value Capture (for Dummies) ft. Ferrari
TL;DR
Get this: there's roughly $1 Trillion (with a T) worth of revenue generated each year via e-commerce.
Ferrari has recently noticed an opportunity and set up a blockchain payments system that will help it syphon funds from newly minted Bitcoin millionaires.
The new appeal looks something like this: Buy a Ferrari with BTC, in a few clicks.
Full Story
Get this: there's roughly $1 Trillion (with a T) worth of revenue generated each year via e-commerce.
Google and Facebook attempt to capture as much of that value as possible by selling ad space to e-commerce businesses.
In the crypto space, the process of value capture is a whole lot simpler - and it goes something like this:
Accept crypto as a payment.
That's it. That's all that's needed.
The idea being: the crypto world is full of newly wealthy folks, looking to spend their new found fortunes.
...but there's a dire lack of places to actually transact in crypto, natively.
Ferrari has recently noticed this opportunity and set up a blockchain payments system that will help it syphon funds from newly minted Bitcoin millionaires.
The new appeal looks something like this:
Send BTC to an exchange, convert it into dollars, send those dollars to bank account, use funds to buy a sports car from Ferrari's competition.
VS.
Buy a Ferrari with BTC, in a few clicks.
Smart!