Do you know how hard it is to store nice bottles of wine properly?

We're not talking about "got this on sale at Bevmo for 20 bucks" nice, we're talking about nice, nice bottles.

Yeah, we have no idea either.

But apparently, there's a whole industry around storing the stuff.

Here's roughly how it works:

​Young Gary buys a case of expensive wine.

He wants to store most of the bottles for a few years, but also wants to be able to get access any time there's means for a celebration.

Instead of building his own temperature-gauged wine cellar, storing each bottle on the perfect angle, with the risk of having that wine physically stolen (or drunk by his wandering uncle at Christmas), he calls on 'The Wine Storers.'

They take care of everything. From correct storage, to security; and Young Gary can turn up any time, to grab a celebratory bottle whenever he needs.

Why are we telling you about this?

Because a very similar type of service has just been announced by Binance, for storing crypto.

You know how we've been banging on in recent months about how important it is to use cold storage devices (devices that are not permanently connected to the internet) to store your crypto rather than storing it on exchanges (like Binance)?

Well, now, the world's largest exchange (Binance) will store your crypto offline, and you'll still get the benefits of Binance's liquidity.

('Liquidity' means: for every seller, there's almost always a buyer).

Plus you can withdraw your crypto at any time, and you don't need to keep a handwritten piece of paper with 12 random words on it.

What's the catch?

Right now, this is only available for institutional investment.

(i.e. Young Gary is SOOL, but Bevmo could use it).

If this new service works, and is eventually offered to individuals, it could be huge for the industry.