​Forget 10X returns, we need usability.

When you start a roadtrip, you get in your car and type your destination into your GPS.

You know where you'll start and where you'll end...everything in between, you figure out as you go.

Emerging technology can be approached the same way.

What's your end goal, and how should you start - anything beyond that, can be figured out later.

Raymond Liao, the managing director of Samsung's investment arm 'Samsung Next,' has taken a similar approach to Web3.

The 'end goal' future he envisions is...ah...pretty out there. Ray sees:

"A futuristic paradigm in which machines become the primary workforce and are powered by Web3 technologies."

Which is a great one-liner for a mission statement - but largely unproven/in-actionable right now.

Ray's insight really takes shape when he reflects on where Web3 is at right now, and where the industry should be focused:

"Instead of focusing on 10x returns, the industry should concentrate on implementation and face the challenge of utility to expand the Web3 ecosystem."

Preach, Ray! Preach!

What consumers need in order to start adopting the technology at scale, isn't a larger range of tokens to invest in; but a wider selection of easy to use applications, that pair Web3 technology with common use cases.

To put it another way, Web3 has:

  1. Thousands of potential use cases

  2. A bunch of technical infrastructure to support said use cases

Now all we need are some consumer friendly products, that seamlessly marry the two .

God's speed, Raymond.

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