Gary Vee is playing 4D chess, with plush toys (it'll make sense when you read it).

Gary Vee is a wild character.

He's both completely predictable and purely un-predictable at the same time.

For example: we know his answer to just about any business problem will be some version of: 'you need to turn your mindset, into a grindset.'

(What does that even mean Gary??).

But then...you can never guess where he's going to take his business next - and wherever he takes it, he knocks it out of the park.

Gary's VeeFriends NFT series will debut a series of plush toys later this month, through Toys "R" Us, which is relaunching through Macy's.

Here's why this is a genius move:

Gary has a massive fan base, who will no doubt buy up anything to do with the VeeFriends project.

Which means there's a good chance he's going to sell out his entire line of plush toys - mostly to adults - via a dead retailer (Toys "R" Us), that is relaunching inside of a dying retailer (Macy's).

And for someone, like Gary, who runs a behemoth of a marketing agency, this sends a very clear message to any potential clients:

'I can sell anything, to anyone, anywhere.'

Hats off to you, sir.