‘Give Us All Your ETH!’ - Lacoste
TL;DR
Lacoste's recently launched virtual store has exclusive perks for Ethereum NFT holders.
The 3D virtual store has a 'VIP area' of sorts, that is only accessible to holders of the brand's 'UNDW3' NFTs, where folks can purchase the exclusive UNDW3 apparel collection.
That (☝️ right there) is value capture in action! As outlined here.
Full Story
If there're three things we love, it's:
A good call-back
An opportunity to prove a point
Sandy B's performance in the 2000 box office hit Miss Congeniality
In this article, we get to put the first two on display!
The call-back:
"[In order to attract wealthy crypto holders] A bunch of luxury brands all of a sudden started accepting crypto payments in-store"
- Us, in our previous article.
The opportunity to prove a point:
Lacoste's recently launched virtual store has exclusive perks for Ethereum NFT holders.
The 3D virtual store has a 'VIP area' of sorts, that is only accessible to holders of the brand's 'UNDW3' NFTs, where folks can browse/purchase the exclusive UNDW3 apparel collection.
That (☝️ right there) is value capture in action!
We love to see it.