Here’s How NFT Ticketing Goes Mass-Market
Article source, here.
TL;DR
Winning features get copied. It's the reason we saw Snapchat-like story features show up on Facebook, Instagram, Twitter, Pinterest, and TikTok.
Our guess is the same practice of ‘feature copying’ is going to lead to the wide spread adoption of NFT ticketing. Here’s how:
Sports Illustrated is launching an NFT ticketing platform, called Box Office, that will allow any business/event to come in and sell NFT tickets to their customers.
Ticketmaster has been experimenting with NFT tickets, but this could push them to go all-in - and if they go all-in, TicketsCenter and Eventbrite will probably want to compete...
Which would then see the big resale sites, like StubHub and SeatGeek, need to follow by default. All culminating in one big domino effect.
Full Story
The "let's copy that feature, so we stay competitive" method ain't new.
It's what saw Snapchat-like story features show up on Facebook, Instagram, Twitter, Pinterest, and TikTok.
And it's the same reason we now have TikTok-like video feeds on Instagram, YouTube, Snapchat, Twitter - hell, even Reddit!
Our guess is the same practice is going to lead to the wide spread adoption of NFT ticketing.
Here's how:
Sports Illustrated is launching an NFT ticketing platform, called Box Office, that will allow any business/event to come in and sell NFT tickets to their customers.
These tickets will not only double as collectibles, but as keys to unlocking future benefits (e.g. first dibs on future tickets, exclusive meet-and-greets, discount offers, fan clubs etc.).
The Web3 community has seen this coming, sure - but it's one thing to talk about it, and another to see it realized by a well established legacy brand.
But here's the twist:
Our guess is, Box Office won't be the brand to bring NFT ticketing to the masses. In fact, all Box Office needs to do is not fail.
As long as the company can prove the model - the big dogs in the space will take the old "let's copy that feature, so we stay competitive" approach, triggering a domino effect...
For example:
Ticketmaster has been experimenting with NFT tickets, but this could push them to go all-in...
And if they go all-in, TicketsCenter and Eventbrite will probably want to compete...
Which would then see the big resale sites, like StubHub and SeatGeek, need to follow by default.
That said, we could be wrong! Maybe Box Office knocks it out of the park and takes majority market share - who knows ¯\_(ツ)_/¯
Either way, it's good news for Web3!