​JPEGs are 'not the future of Web3 and NFTs'

We talk a lot about the mainstream adoption of Web3.

But how will we know when it's been reached? According to Brian Trunzo, Polygon's Metaverse Lead, it will be when: “we stop saying it.”

(Or, another way of putting it: when those terms are no longer necessary).

Bri-Tru has a bunch of interesting insights into the future of the NFT and Web3 gaming space, so we figured we'd close out the week by going over some of them.

BT came in hot, saying the mainstream-media sees NFTs as an investible asset class, which (according to him) "is not the future of Web3 and NFTs."

And we tend to agree. The current conversation around NFTs tends to focus on profile pictures, artwork, and collectibles.

...but that's just the beginning.

The technology has already spread to interactive video game items, customer rewards cards, real estate deeds and event ticketing.

Here's a quote that stuck with us:

“If Web2 was measured in engagement, [then] Web3 will be measured in gamification—brand immersion.”

He makes a good point. Web2 has been great for reaching a broad audience, and it feels like Web3 is proving itself to be the perfect vehicle for turning those audiences into (sometimes rabid) communities.

So, where to from here?

Bri-guy sees gaming as the next avenue for broad adoption - but he doesn't think it will be a straight shot.

Instead he sees a range of different approaches taking hold, from games that put NFT functionality front and center, to those that use them as a cool add-on, to some that don't use them at all:

“I think there will be something for everyone.”

Very 'Kumbaya, My Lord.'

We love it.