LimeWire Is Doing an Airdrop...but They’re Making You Work for It.

Article source, here.

TL;DR

• LimeWire are launching a token, and to promote it, they’ve created The LimeWire Game.

• It simulates an old Windows operating system running LimeWire, where players pretend to search for files, and gain points for every 'file' they collect that is virus-free.

• Scores are entered onto a leaderboard, and high scorers are being promised crypto rewards in the form of LimeWire’s upcoming token.

Full Story

We like to sort some things in life under 'don't know why this exists, but glad it does.' For example:

• 'Community events' at conferences. (You mean to tell us you're throwing a party with an open bar...all in the hopes we'll remember your brand? Count. Us. In.) P.S. We've already forgotten your brand.

• Jeremy Renner's social app. (Which is just an Instagram clone, but the entire feed is photos of Jeremy Renner, and it costs you to leave likes - WILD!).

We now have a third candidate for that list, which is: The LimeWire Game.

The game simulates an old Windows operating system running LimeWire, where players pretend to search for early 2000's music and films, and gain points for every 'file' they collect that is virus-free.

At first glance, we couldn't tell you why this existed.

But if you dig a little deeper, it becomes clear:

Scores are entered onto a leaderboard, and high scorers are being promised crypto rewards in the form of LimeWire’s upcoming token.

So it's essentially an interactive marketing campaign for LimeWire's upcoming airdrop?

Seems that way.

But honestly, we've seen worse forms of marketing.

(Like, for example: Jeremy Renner's social app, where all the content is focused on him and it costs you money to interact).