NFT Frequent Flyer Memberships Are Kinda Genius

TL;DR

  • Etihad is expanding its ​NFT​ Frequent Flyer Membership with a new drop of 300 digital memberships.

  • Which is kinda genius, because it lets the company access a new market of crypto rich folk, that are eager to purchase products that use blockchain tech.

  • And by listing on established and highly frequented NFT marketplaces, Etihad gets a whole bunch of new eyes on its product offering, that it wouldn’t have previously.

  • Plus, a purchase of an Etihad NFT will most likely see each buyer going out of their way to fly Etihad in the future.

Full Story

Etihad is expanding its ​NFT​ Frequent Flyer Membership with a new drop of 300 digital memberships.

Holders get:

  • Priority check-in

  • A 25% boost when earning miles

  • A customized Etihad membership card

  • 12-months of Etihad Guest Silver Tier Status

  • A fast-track to go from Silver to Gold Tier status

  • Lounge access at Abu Dhabi International Airport

  • And a membership to the Etihad ‘Virtual Club’ (no idea what that is, but sounds ​metaverse​-y)

Which is cool…

But does Etihad really need NFTs to run this kind of offer?

No. No it doesn’t.

So why opt for a ​blockchain​ based solution?

It’s all about the market and the marketplace.

The market:

By opting to release these memberships as NFTs, they can reach a group of folks that are:

  1. Crypto rich

  2. Eager to purchase products that use blockchain tech.

Plus, a purchase of an Etihad NFT will most likely see each buyer going out of their way to fly Etihad in the future.

The marketplace:

Can you name an established/widely adopted ​Web2​ marketplace for the buying and selling of digital goods of any and all kinds?

We can’t (and our guess is, neither can Etihad).

But in ​Web3​, there’s a bunch! The biggest being OpenSea and Blur.

By listing on established and highly frequented NFT marketplaces, Etihad gets a whoooole bunch of new eyes on its product offering, that it wouldn’t have previously.

It’s kinda genius.

Web3 Daily

Web3 and crypto news, translated into plain English.

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