Reddit’s “Secret Sauce” for a Successful NFT Rollout

Article source, here.

TL;DR

• Reddit is one of the few major tech firms that has successfully integrated NFTs to its platform. So how the hell did they pull it off, when everyone else failed?

• The trick of it all was this: Reddit took the 'no set up required' approach - meaning anyone with a Reddit account, was able to automatically create a crypto wallet.

• Then, by sending free NFTs to power users of the platform, Reddit was able to get many well respected community figures to champion the roll out.

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Reddit is one of the few major tech firms that has successfully integrated NFTs to its platform.

So how the hell did they pull it off, when everyone else failed?

Ok, hear us out, but...

Have you ever been given an item of clothing from a friend that was previously destined for the thrift store?

The thought being: 'I wouldn't buy this if I saw it in store, but if it's being given to me - sure I can make use of it...'

That (right there ☝️) sums up Reddit's path to success with NFTs.

The trick of it all was this:

Reddit took the 'no set up required' approach - meaning anyone with a Reddit account, was able to automatically create a crypto wallet.

The incentive to do so being: if you use the platform frequently enough, you'll be sent free limited edition NFT profile pictures.

Leading power users of the platform to think:

'I wouldn't buy this outright, but if it's being given to me - sure I can make use of it...'

The genius of it all?

Targeting power users with these free giveaways meant that the folks using these NFTs as profile pics were well respected in their communities.

(Creating a "hey look, all the cool kids are doing it..." effect).

So what's the formula?

Easy set up + super low cost (preferably free) NFTs + power-user-first approach = a fighting chance.