There’s some crazy stuff going down in the world of Web3 and music.

Back in February this year, Snoop Dogg purchased the record label that brought him to fame - Death Row Records.

He said he had plans to transform Death Row into a label backed by blockchain technology.

A few months later, he pulled all of Death Row’s catalog off of streaming platforms like Spotify; stating that “those platforms don’t pay [artists].”

Now, we’ve learnt a bit more about what Snoop’s planning to do.

“My fans coming to show up for me, me charging them for everything. T-shirts, concerts, this, that, but not giving them sh*t back. Don’t sit right.

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Picture me taking one of my classic records that you love to death…

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Now you have the right to buy it and own it, and to trade it and to make money off of it. Now you actually own a piece of Snoop Dogg’s legacy.”

Last week, Snoop’s Brand Manager, Nick Adler, joined the advisory board for the blockchain music company, Gala Music.

Snoop’s vision? A Death Row decentralized application (dApp) allowing people to stream music in the metaverse.

Here’s our take on this news:

• Snoop Dogg and his team have a ton of resources, and access to anyone they need.

• They have deep knowledge in the music industry’s business model, and seem to have a good understanding of the power of Web3.

• If they can pull this off, it could shift the power more in favor of the artists and their fans.

However - so far, there haven’t been many examples of people entering a metaverse and having a reason to stay (or return).

Could 24hr streaming of concerts in the metaverse be the first use case for keeping people engaged in the metaverse?

We’d love to see it!

...but we're not quite sold on the pulling power of the metaverse, just yet.