The Future of Shopping (In Web3)

TL;DR

  • Phygital (digital/physical) tech has the potential to solve some painful real-world problems in online retail: user-generated content marketing and returns.

Full Story

Remember all the hype around ‘phygital’ (digital/physical) products?

(It’d make sense if you’d forgotten — it’s been a hot minute since anyone talked about it).

But it’s something we’ve been quietly following for a while now.

Cause we ran a clothing brand for the better part of six years, and believe us when we tell you, we spent most of our time doing these two things:

  1. Trying to get folks to post photos of themselves wearing our stuff.

  2. Dealing with returns.

What does this have to do with ‘phygital’ technology?

First: incentivizing customers and influencers to post our clothes was a long, time-delayed process, which went often went something like this…

  • Reach out to them with an incentive (discounts for customers, free clothes/payments for influencers)…wait…

  • Send the items and follow up once the tracking said they’d arrived

  • Follow up again

  • Get the photos

  • Post ’em

With phygital tech, a new, fully automated method is becoming plausible:

Collect emails → Put them into an automated drip sequence with an incentive → With a click of a button, the customer/influencer can take a photo, have AI overlay the clothing on them digitally, and collect their payment in crypto.

Then * ping * you get a notification on your phone saying you have new user-generated content to schedule.

And as for the returns issue, that’s way more simple:

If customers can reliably try on your items, checking for size, and pairing with their existing closet — you’re going to have customers that are much more certain of their purchase.

And if you’re wondering where our renewed excitement on the phygital space has come from — blame the team over at Myosin.

They just compiled a free research report that lays out the future being promised by phygital tech (covering things far, far beyond our selfish desires).

Want to read it? Say no more.

Web3 Daily

Web3 and crypto news, translated into plain English.

https://web3daily.co/
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