The ‘Read-To-Earn’ Web3 Email Platform

Article source, here.

TL;DR

• EtherMail lets your crypto wallet address double as an email address, where all communication is encrypted end-to-end.

• It also has a platform built into it called 'Paywall,' where users can go and select advertisers they'd be happy to receive communications from.

• If users opt in and read the marketing emails that get sent their way, they earn the ad dollars, not the platform.

Full Story

Imagine if advertisers had to pay you - personally - in order to reach you.

• You see an ad on Instagram - paid.

• You walk past a billboard - paid.

• You open a marketing email - paid.

Jury is out on whether those first two will ever exist, but the latter? It's a thing! At least, it's a thing on EtherMail.

Here's the idea:

EtherMail lets your crypto wallet address double as an email address, where all communication is encrypted end-to-end.

Meaning only you and the person receiving your email can decode and read the contents of your message.

(Compared to platforms like Gmail and Outlook, where Google and Microsoft can see/read everything you send, if they so choose).

Which is cool...but the 'get-paid-to-be-advertised-to' model is what we're here for! So what's it all about?

Basically, EtherMail has a platform built into it called 'Paywall,' where users can go and select advertisers they'd be happy to receive communications from. If users opt in and read the marketing emails that get sent their way, they earn the ad dollars, not the platform.

Plus! The pay-to-reach model all but ends the concept of email spam.

(Spammers aren't going to send millions of emails per day if it's going to cost them cold hard cash).

As a stand-alone concept, EtherMail is a solid embodiment of one of Web3's core promises: to remove middle men.

Now...it's not without its issues.

Like, for example, the 'chicken or egg' problem EtherMail is bound to face.

Advertisers typically want LOTS of users to market to, and EtherMail is most likely going to be a niche product for a while - so finding those advertisers is going to be tough initially.

At the same time, EtherMail is pitching new users on the read-to-earn function.

...so the platform needs advertisers to bring in new users, but also needs new users to bring in advertisers. Chicken. Egg.

The good news is:

Web3 folks love to tinker and explore, so the promise of being able to message their buddies via a wallet address should be enough to get the ball rolling.

Real, tangible, ready-to-use Web3 products?

We love to see it!