TL;DR

• If you've been on crypto Twitter of late, you'll have noticed a lot of people talking about industry players rebranding themselves.

• The subtext being: Web3 ain't as hot as it once was, so companies aren't using it as a front facing selling point anymore.

• We could be way off here, but to us it acts as a solid indication that we're in the deepest depths of the ​bear market​.

Full Story

If you've been on crypto Twitter of late, you'll have noticed a lot of people talking about industry players rebranding themselves.

(Essentially lowering the emphasis that their company/project/brand is blockchain based, or ​Web3​ related).

The subtext being: Web3 ain't as hot as it once was, so companies aren't using it as a front facing selling point anymore.

Right now, we're writing this from the TechCrunch Disrupt conference in San Francisco, and we can confirm:

The rebrand is real.

Just checkout the header image of this article. ​Hedera​ is a cryptocurrency with one of the biggest booths at TechCrunch.

...and not a single mention of ​blockchain​ tech.

Why is this important?

Well, we could be way off here, but to us it acts as a solid indication that we're in the deepest depths of the ​bear market​.

Sure, the broader market cooled off on Web3 and crypto a while ago - but crypto companies cooling on crypto? That's new! That's the bad news.

The good news is this:

Crypto is highly cyclical. Historically, crypto has 'died' only to be reborn bigger and better, on a four year cycle that matches ​the Bitcoin halving​.

Meaning if we're right in assuming this is the market low and you trust that the market will rebound like it has in the past:

We can only go up from here baaaaby!