​'The Zillow of the metaverse'

It's happening.

In fact, it's already happened.

Someone has built 'the Zillow of the metaverse,' where you can buy virtual plots of land (and it's called Metahood).

First, let's acknowledge the obvious: this feels a little silly - because who is even using these virtual spaces at the moment?

​Decentraland dipped to 650 daily active users last October - which doesn't exactly scream 'virtual-gold-rush.'

...and, outside of random speculation, how could these land NFTs even become valuable down the line?

Think of up-and-coming suburbs in the real world:

As the local population grows, businesses flock to the area to monetize the growing population.

Mom-and-pop businesses are replaced by the likes of Walmart, Whole Foods, maybe a Best Buy for good measure?

(Sure, it's a bit gross, but that's the way of the world).

Metahood feels like an early bet that certain 'virtual neighborhoods' will start to see the same sort of transformation.

E.g. When Snoop Dogg bought virtual property in Decentraland, someone paid $450,000 to become his virtual neighbor.

If, and when, we see hundreds of thousands, millions - or even billions of people interacting in these virtual spaces, the main gathering spaces are going to become hot property.

And Metahood are trying to corner that market, before it's even begun.

Bold move.