​UTA wants to make Moonbirds a global brand. What does that mean? No idea (but it's exciting)!

You know that feeling you'd get after you and your siblings had consumed just-the-right-amount of sugar?

It's that 'calm before the storm' feeling...

Are you going to go out and climb the highest tree you can find? Draw on the walls? Run through a plate glass window? Who knows!

...but something is going to happen.

We have a similar feeling about United Talent Agency's (UTA) signing of the PROOF collective (the team behind the Moonbirds NFT collection).

According to UTA, they're planning to help PROOF with:

"Brand partnerships, merchandising, licensing, sponsorships and more, and create new opportunities in film, television and publishing, among other verticals."

We don't really know how to connect all of these nebulous industry terms into a defined vision of what this partnership could bring.

...but it's clear that something is going to happen.

And it feels like it could be big for the NFT/Web3 space (and its proven use cases).