TL;DR

• Franklin Templeton was the first asset manager to reveal their management fees for their ETH ETF on Friday and they are ultra-low.

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The power of money is incredible - especially for consumers.

Want people to start buying that fair trade, US-grown, plastic package-free, organic coffee?

Make it at least $0.01 cheaper than every other coffee available at the grocery store and we guarantee you’ll all but sell out.

And it seems this tactic is well and truly understood by the big dogs who will soon be offering ETH ETFs.

Franklin Templeton was the first asset manager to reveal their management fees for their ETH ETF on Friday.

The result: just 0.19% per year, and they will waive all fees on the first $10 billion invested for the first six months after the fund goes live.

(We love to see it).

The ultra-low fee structure is pretty much exactly what happened to the Bitcoin spot ETFs that launched in January which resulted in a race to the bottom.

The interesting thing here is that the first company to show their hand - Franklin Templeton - has started at such a low rate it is going to be difficult to beat.

In theory, this should mean that once the ETH ETFs go live, eager investors will chase those low fees and snatch up as shares as quickly as they can.

Which makes sense - who doesn’t want to add another uncorrelated asset to their investment portfolio?

Bravo, Franklin Templeton, bravo.