Rarible wants to start promoting their competitors' products.
Rarible, one of the larger NFT platforms, just launched a whooole bunch of new updates.
(So many that they’re literally calling it, 'Rarible 2').
One of the key updates was to allow users to view, and buy, Ethereum-based NFTs from four other NFT marketplaces, whilst never leaving the Rarible platform.
The idea being that users will have more NFTs to choose from, and be able to get the best price, without having to look at multiple platforms.
Kind of like being able to buy Apple products from Amazon; instead of having to go to the Apple Store, BestBuy and Target to find the best price.
They also added a new feature called the ‘Shopping Bag’ which lets users buy multiple NFTs at the same time without paying additional gas fees.
Here’s why this is smart:
There are benefits for the user; and Rarible wins too.
Ease of use is really important in Web3 (and in general). Moving to an NFT aggregator model could make Rarible the go-to NFT platform - creating a stronger community, and pushing more trading volume.
(And more trading volume = more money for Rarible).
Cool - so users get more options, better prices, pay less fees - and at the same time it's great for Rarable. Why hasn't anyone done this sooner??
Here's the thing: they have.
Turns out, this functionality ain’t so new.
Both Uniswap and OpenSea acquired NFT aggregator platforms earlier this year. So, Rarible may be in for some stiff competition, quickly.
But really - who cares!
New or not, anything that makes the user experience better and cheaper, is a good thing for Web3.
