​The Museum of Ice Cream​

• The Empire State Building's viewing deck

• Talking to uncle Greg about his stamp collection

What do these products/experiences all have in common?

They lack 'stickiness' - i.e. they may be fun to try (bar Greg's lecture on stamps), but offer no real reason/need to return to them frequently.

Which for many businesses, is absolutely fine.

But for some products, like the current iteration(s) of the metaverse, it's a big problem. For these platforms to grow, they need to nurture a consistent user base (much like social media platforms).

Currently, metaverse platforms like Decentraland offer a colorful first experience, but not a whole lot beyond that.

...which is a big sticking point for their latest feature update, which lets metaverse land owners rent their plots to other users (so they can create experiences / hold events on the cheap).

But Decentraland's average daily user base of 8,000 people (worldwide), makes 'land rental,' a feature without any clear benefits.

Here's our hot take:

The metaverse needs an attraction that will piss the average consumer off.

For example, an experience so compelling that someone outside of Web3 will say to themselves:

"God damn it, now I'm going to have to go and buy a $500 VR headset and/or set up a confusing-ass crypto wallet - this is just too good to ignore."

We're looking forward to the day that we face this frustration.