'TV may never be the same' (here's why we tend to agree with this statement)
Holy hell, this is cool!
Netflix released an NFT collection to commemorate the launch of the third season of Love, Death + Robots - and, get this:
They conducted a virtual and IRL scavenger hunt for folks to collect the NFTs, leaving QR codes across various IRL billboards and on social media for fans of the show to find (!!!).
What utility do they offer?
No idea!
How much are the NFTs selling for on the secondary markets?
Who cares!
That's what makes this a genius, 'brains so big their necks probably hurt,' move: the story isn't in the price appreciation, or the utility - it's in the acquisition.
(It's like Pokemon GO, with NFTs).
NFT Now made a pretty weighty statement in their article headline, stating that 'TV may never be the same' after this...
Here's why we tend to agree:
This brings content 'engagement ratings' to a whole new level.
Sure, your viewers may have watched your series end-to-end, but did 32,000 of them organize, share the news, and go out hunting for digital collectibles based around the show?
(No? Huh...ok).
For a new technology to really take hold, it can't just be good, it has to be better.
It's moves like this from Netflix that show the rest of the industry that Web3 technology is more than a passing fad - it's a better engagement tool.
Think of how it could be applied:
Want to see a series' season finale a week early? Collect these three NFTs and you can!
Want to come to an IRL fireside chat with the cast and crew? Time to go billboard hunting.
Want to visit the set of your favorite TV show? The first ten people to find these NFTs get an invite.
...if anyone needs us, we'll be shadow boxing the dry wall in our office and trying to dispel some of this energy.
(See gif ).
