What’s Fall Like in the Metaverse?

TL;DR

• We might be about to enter an era of seasonal 'digital destinations,' which will drive a whole new kind of virtual economy.

• The ​Web3​ game, ​Voxies​, just announced '​Fright Night​' a four week initiative centered around a Halloween theme.

• And whether you're talking about digital or physical destinations - if a bunch of people are congregating in a specific area for long periods of time: There's money to be made baaaaaby!

• Here’s how the model works (in theory): Create limited-time maps (to bring folks in) → hide a range of limited edition items throughout the map → make royalties (in perpetuity) every time someone sells a rare seasonal collectible.

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Digital events are almost always centered around sales:

• Black Friday

• Back to school

• End of financial year

...but we might be about to enter an era of seasonal 'digital destinations,' which will drive a whole new kind of virtual economy.

Sounds weird, but hear us out!

The ​Web3​ game, ​Voxies​, just announced '​Fright Night​' a four week initiative centered around a Halloween theme.

(The idea being that players show up and explore limited-time maps, while collecting limited edition items).

Which, depending on whether or not you're a gamer, could be neither here nor there.

But the point is this: Voxies has essentially created a seasonal destination, within a 3D virtual world.

And whether you're talking about digital or physical destinations - if a bunch of people are congregating in a specific area for long periods of time:

There's money to be made baaaaaby!

Take Ocean City (New Jersey) for example. The town has a population of about 11-12k in the winter, and balloons out to - get this - 120k+ in the summer.

(That's a cool 10x, all thanks to a bit of sunshine).

And with that change comes the majority of the city's revenue:

Paid beach access (via ​beach tags​) and parking rakes in a tidy $7M for the city each summer, making up almost 10% of the city's annual budget.

What will seasonal revenue generation look like in the ​metaverse​? No idea!

But if we had to start somewhere, we'd probably follow in Voxies' footsteps:

Create limited-time maps (to bring folks in) → hide a range of limited edition items throughout the map → make royalties (in perpetuity) every time someone sells a rare seasonal collectible.

Smart!